Bulk email marketing is considered the most effective way to reach an audience for conversions, if it's done right. However, huge lists and campaigns cannot be managed manually as it becomes immensely time-consuming and prone to errors. Automation tools accelerate nearly every aspect of the process, enabling the marketer to focus on creating the co

Personal or sensitive information is of much more essence in today's data-driven world. Besides being a concern with various regulatory implications, ensuring that the data remains private and secure plays an important role in gaining confidence from customers for any B2B database provider. Therefore, this article considers the key ways through whi